Common E−Commerce Mistakes in Specialty Foods
Sunday, February 21st, 2010
Slow food, locavore, gluten−free, grass−fed | anyone involved in the specialty food category knows that these are some of the trends that have driven the market in recent years. They’ll also point out another critical trend: selling directly to customers over the Web. Fanatic foodies around the world will spend extra money to get your product, and although it may not represent the lion’s share of a specialty food company’s sales volume, when it comes to building the brand and buzz in the market −− which can be essential to getting that big distribution deal −− selling on the Web is key. You have to get your product to those folks that demand it, talk about it, blog about it and even tweet about it. It’s like having a free sales force.



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