Vermont Tech Company Launches E-Commerce Platform for PetFoodDirect.com

Commerce Generation handled all aspects of the site’s development, from graphic design, to usability testing, to development of a robust backend. PetFoodDirect.com’s new site will increase the quality of the customer experience, while simultaneously driving down transactions costs. Built on Microsoft’s Commerce Server 2009 platform, the site allows for seamless integration of inventory, marketing and order management, and provides the ability to create custom, real-time reports and analytics. The site additionally incorporates Commerce Generation’s own innovative technology, such as virtual gift cards and custom shipping calculations…

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